Xcelerator
Xcelerator is a client relationship management tool specifically designed for travel agents.
The Problem
We wanted a way to use our resources from our other company brands to bring in new customers and market the product.
The Goal
Design a web page that would inform users about the product and get them to sign up for a free trial.
Audiance
The target audience for this design was Vax Vacation Access users specifically those that work as independently or part of a small team. Then secondly also marketing to travel agencies and larger companies using the site.
Research
For this project most the research was provided from the companies research and marketing team. Which I want though and discussed with project leaders. To determine the priorities and direction for the project.
Designs
After defining the project I started to create a few differing design much of which was based on other current company marketing pages and materials. In which I created a few differing versions of to test and see what would work best.
Final Design
I then continued to work with the marketing team to iterate and refine the final design. Based upon their research and marketing suggestions.
